https://scholarbuild.com/story.php?title=Pamplin-professors-publish-research-on-impact-of-Name-Image-and-Likeness Wesley Meares, PhD, and Lance Hunter, PhD, are avid sports fans and were intrigued by the U.S. Supreme Court's June 2021 ruling in NCAA v Alston that allowed student-athletes to profit from their Name, Image and Likeness. Before the ruling, student-athletes were prohibited by the NCAA from entering into contracts to promote products or brands. Thu, 09 Jan 2025 16:27:25 UTC en